BP Arts & Culture

BP has been supporting British art and culture for over 30 years. Their long-term partnerships with the British Museum, National Portrait Gallery, Royal Opera House and Tate Britain, support their vision: to help make world class art and culture accessible to all. 

 

This vision of bringing people and art together became the central idea for BP’s Arts and Culture press advertising campaign.

 

Photoshoots were set up at each of the locations to capture audience reactions to the remarkable art and performance on show. The ads were placed in arts and upmarket publications during 2015 and 2016.

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This work was undertaken in a freelance capacity working for Landor & Fitch.